Byfield appoints Juliet Carey as Group Director and expands Litigation PR Practice

Leading legal and litigation PR specialist Byfield Consultancy (‘Byfield’), today announces a significant senior hire with the appointment of Juliet Carey, who joins in the newly created role of Group Director. The appointment marks a pivotal moment in the expansion of Byfield as it cements its role as the leading reputation management consultancy dedicated to the legal market and begins to expand into related professional services.

Juliet joins from The City UK, the UK-based industry body for financial and related professional services, where she was Director of PR and Marketing.  Prior to this she was Head of Financial Services at Weber Shandwick.

Juliet brings a wealth of experience in financial and professional services, an in-depth understanding of the industries in which Byfield and its clients operate, and comprehensive knowledge of the related geo-political and macro-economic issues that affect them. In addition, her roles have provided her with 16 years’ aggregate international experience spanning Europe, the Gulf, North America and Asia.

As Group Director Juliet will assume operational responsibility for the team, client management and new business processes, and will report to Byfield Managing Director Gus Sellitto. This is part of a wider growth strategy for Byfield, as it seeks both to expand its legal, litigation PR and reputation management services and develop internationally.

Additionally, Byfield Account Director Lydia Rochelle has been promoted to Head of Litigation PR where she will assume responsibility for the agency’s expanding litigation PR practice.  Lydia reports directly to Richard Elsen, Byfield’s Chairman and one of the leading exponents of litigation PR.  Lydia is also responsible for overseeing Byfield’s Russia and CIS desk which offers litigation PR and reputation management services to companies and individuals from these regions.

Commenting on Juliet’s appointment and Byfield’s future strategy, Gus Sellitto, said:

“We are delighted Juliet has joined Byfield and that there will be additional impetus for our Litigation PR offering with Lydia’s promotion.

“Juliet is a key hire for us as we look to grow our business further in an improving economy.  Since Richard Elsen and I founded Byfield in 2007, we have successfully established a highly specialised legal PR business, with a strong client base and track record in litigation PR and reputation management for law firms and their clients. Juliet’s appointment, which will see her take on much of the day-to-day management of the business, allows the founders to focus on growing Byfield further, as well as bringing a fresh, highly experienced perspective to the agency and our clients.”

Juliet Carey, commented:

“I am excited to be joining Byfield, a specialist consultancy with leading expertise in legal and litigation PR. I am particularly looking forward to applying my knowledge of professional and financial services PR and to working with the talented team here, developing further the services the agency offers to the legal sector.”