“Risky Business” – PM Magazine

Byfield MD Gus Sellitto and Account Executive Bethaney Hallifax were featured in PM Magazine discussing reputation management and Byfield’s latest thought leadership report, Risky Business, which was produced in conjunction with Legal Business magazine.

The article looks at the results of the survey of legal PRs that Byfield carried out and covers social media, cyber security, PR in the boardroom, and scenario planning. It concludes that preparation and training is essential for brand building and that “doing nothing is the biggest risk of all”.

Read the article on the PM Forum website (subscription required)