Dispute PR - winning the battle in the court of public opinion
Dispute PR is about managing the impact of media interest when conflict situations arise. Damage at the hands of the media can have serious and enduring effects on the standing of a company and high profile disputes that are likely to result in litigation require sensitive media handling. It is vital that early action is taken so as to preserve your reputation and the reputation of your clients at a time of vulnerability.
Often, organisations are slow to identify the attendant dangers of potentially high profile disputes. Pyrrhic victories are won in the court of law while reputations can be lost in the court of public opinion, leaving those involved damaged and facing the prospect of having to rebuild their public profile. Dispute PR can help avoid this situation and give you the advantage in terms of public perception.
The Byfield Consultancy has extensive experience in managing the media in times of dispute, working closely with the client's legal team, to seamlessly dovetail media activity into the legal strategy.
We are acutely aware of the need for contempt avoidance, understand the legal process and, importantly, the legal status of information and documentation.
With a wealth of experience in Dispute PR, the Byfield Consultancy can help.
Our Dispute PR offering includes:
- Media impact assessment
- Development of PR strategy aligned to legal strategy
- Pre and post-trial media positioning
- Through-trial media handling
- Spokesperson media training
- Internal communications