Legal PR - media relations that work for your organisation
As the legal profession becomes increasingly competitive and client focused, law firms, barristers chambers and legal associations are realising the benefits of a strong media profile on their standing in the marketplace - in relation to their clients, potential clients, peers, staff and other stakeholders.
Good media relations involves ensuring that the external perception of your organisation is an accurate perception. We work with our legal clients to develop effective media relations programmes across the legal PR spectrum - from reporting firm-wide financial results, business development plans and news of lateral hires, to positioning lawyers and barristers as 'thought leaders' in their individual areas of specialism.
Working closely with clients to pre-agreed commercial objectives, we proactively identify media opportunities, putting forward key spokespeople to deliver powerful and insightful comment.
Given our experience of working with legal stories and across every legal discipline, together with our excellent journalist contacts, we are particularly adept at raising your profile within the national and broadcast media and trade press most important to you and your clients.
In time, we can markedly boost the media profile and perceived standing of your organisation.
Our Legal PR offering includes:
- PR strategy and planning
- Media relations programmes aligned to your wider marketing and business development goals
- PR perception audits
- Media training - for fee earners and marketing staff
- Internal communications
- Article writing
- Preparing winning awards entries