Clementine Hay

Clementine is an Account Director at Byfield and is focused on raising the profile of clients and providing a considered and thorough approach to clients’ communications.

Thinking

I was called to the Bar in 2012 and also completed a long internship with a litigation funder, which is incredibly helpful as we are increasingly being asked to provide communications advice in this area. I’ve also worked in New York and at The International Criminal Tribunal in The Hague so I have strong insight into the multi-jurisdictional aspects of the cases that many of our clients are involved in. I apply that legal knowledge at Byfield every day – I can explain complex legal issues on my clients’ behalf – and my background gives our clients’ the added reassurance that I can do that effectively.

Communicating

Cynicism is a job requirement for a journalist so you always have to make sure you can answer the, “So what?” question. It’s important to work with clients so everyone is clear on the value that their expertise adds to the story we are pitching them for. You have to be friendly but firm – accommodating journalists’ needs without going off message; and ensuring that a client’s busy schedule doesn’t mean that an important deadline is missed.

Leading

My biggest highlight was definitely getting my first piece of national coverage. I still get a thrill when a story we’ve worked on results in a great piece of coverage.