Miriam Low

Miriam is an Associate Director at Byfield and manages the agency’s own outbound marketing and communications activity.

Thinking

I gained a real insight into the way the court system works – the processes and pressures – when I completed the Bar Vocational Course and worked as an Advocate in the County Courts. It has given me an understanding of the stresses and complexities of litigation and an ability to speak my client’s language. That knowledge and sensitivity are really important to my role at Byfield – whether it is reading though court documents or communicating a complex legal message in an understandable way to a law firm’s target audience. The law is inherently interesting – it has a fundamental impact on all our lives – and I enjoy the involvement in the legal sector that my job provides.

Communicating

My role as manager of Byfield’s marketing activities is all about positioning Byfield in the market and communicating to our target audience how we can help law firms, individuals and businesses with their reputations. I recently completed the CIM Professional Diploma in Marketing which, in addition to assisting me in the Byfield marketing strategy, has improved my understanding of the role of PR in a business’s wider sales, business development and marketing.

Leading

The best part of my job is knowing that your work can, on occasions, lead to significant improvements in the way that people are treated. For example, I recently worked on one of the highest profile NHS ‘whistle-blower’ cases that resulted in a front page article on a national newspaper; as well as on some very interesting and emotive personal injury and clinical negligence cases. The resulting coverage has meant a great deal to the people involved, but it has also been instrumental in raising public awareness of important issues.