Shape the opinions that shape your reputation
You’ve probably heard communications consultancies talking about reputation. But what do they actually mean? At Byfield, we believe your reputation is the sum of the opinions held about you by the people that matter to you. And those opinions are subject to change – for better or for worse.
At Byfield, our core competence is the ability to shape the opinions that shape your reputation. If these opinions arise out of ignorance, we will inform; if from prejudice, we bring balance; if through hysteria, we bring calm; if through fear, we bring reassurance. And we do this through using the power of narrative to shape beliefs, behaviours and events.
At the heart of narrative is content. If narrative is the outward form that your story takes when you engage with your stakeholders, then content is the skeleton that supports it. Building the strategy that develops a powerful narrative, then generating the content that will ultimately re-shape the opinions that determine the health of your reputation is at the heart of what we do.