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Who We Are


Richard Elsen
Chairman

richard@byfieldconsultancy.com
T 0207 092 3990

Richard Elsen

    Richard was one of the first exponents of litigation PR in the UK and is well known amongst leading journalists for his handling of highly sensitive national and international news stories. His work includes dispute, litigation, crisis and reputation management mandates. Richard has 20 years PR experience, beginning his career with British Rail, where he handled media relations on issues ranging from privatisation to rail accident crisis management. In 1993, he joined the Press Office of the UK’s Labour Party culminating in his becoming Deputy Head of the ‘Rebuttal & Attack’ media team, at Labour’s Millbank headquarters, a post he occupied during the 1997 General Election.

    In the last decade Richard has handled media aspects of some of the most challenging and high profile civil actions brought before the High Court. Richard is regularly featured as one of the top 500 most influential PR practitioners in the ‘PR Week Powerbook.’

    Richard’s litigation and dispute PR briefs have included, among others, the following:

    - €1bn ‘pre-pack’ dispute – the biggest in UK history
    - $100m Yemeni oilfield breach of contract dispute
    - Multi-billion dollar Class Action launched against RBS
    - Shareholder derivative action launched against BAE Systems
    - The ‘Nat West Three’ bankers in their fight against extradition to the US
    - ICAP in its high profile defence of a poaching claim brought by rival brokerage
    - Multi-jurisdictional litigation involving former Soviet Union/CIS entities
    concerning aluminium and other natural resources

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Gus Sellitto
Managing Director

gus@byfieldconsultancy.com
T 0207 092 3988

Gus Sellitto

    Gus has worked in professional services public relations since 1998 and is a legal PR specialist. He began his career in public affairs for a top 10 agency where he carried out political research and political campaigning through the media on behalf of blue chip companies, institutions, government bodies and professional services organisations. His interest in legislative research led him to specialise in legal public relations and his experience includes over four years at a leading national UK law firm where he headed up its PR function.

    Gus offers clients strategic and tactical reputation management advice across the full range of PR activities including media training, crisis management and internal communications. Gus regularly advises on boardroom communications and leadership communications and has a keen interest in the opportunities presented by the Legal Services Act. Additionally Gus is a ligation PR specialist, having managed the media in hundreds of civil and criminal trials. He regularly partners with defamation lawyers where a reputation management mandate requires both legal and PR expertise.

    In the legal sector, Gus has helped to manage the reputations of a number of leading global, City, national, regional and niche law firms. He also works with professional services firms in the accountancy, insurance, banking, HR and management consultancy sectors as well as corporates and high profile individuals. Gus is currently co-authoring a media guide for lawyers for the Law Society.

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Jon Robins
Director of Jures

jon@jures.co.uk
T 0207 092 3984

Jon Robins

    Jon is a director of Byfield’s sister company, Jures, and is responsible for overseeing market research and thought leadership projects. He also advises Byfield on media training and consumer based PR campaigns.

    Jon is a legal journalist and author and has been writing about the law for the national and specialist press for over 13 years. He has written regularly for The Times, Observer, Guardian, The Financial Times, Daily Express, The Independent and Sunday Express.

    Jon also has considerable experience writing for the specialist legal press. He was editor of Independent Lawyer; associate writer on The Lawyer; features writer for the Law Society’s Gazette; and has been a columnist and contributor for the Solicitors Journal and New Law Journal. He was the Bar Council’s legal journalist of the year.

    Jon was also director of campaigns with the Legal Action Group, a charity which seeks to promote access to justice and a fairer legal system. Byfield supported the LAG’s Access to Justice Audit, a research project undertaken by Jon and which formed the basis of last year’s Justice Gap, an online series of films by the Guardian marking the 60th anniversary of legal aid.

    Jon is the author of a number of books, including The Justice Gap: Whatever happened to legal aid (Legal Action Group, May 2009, with Steve Hynes), and The Daily Telegraph’s People Power (Daily Telegraph and LawPack, May 2008), a practical guide to campaigning and A Parent’s Guide to the Law (LawPack, January 2010). Jon’s articles for the national press can be read here. To see Jures related articles, click here

    Jon blogs every week for Guardian Law which can be read here.

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James Boyd-Wallis
Account Director

james@byfieldconsultancy.com
T 0207 092 3981

James Boyd-Wallis

    James joined Byfield in 2008 and has worked in professional services PR for over five years. He is a legal PR specialist whose clients include national, regional and boutique law firms, barristers’ sets and legal associations. James takes a lead role in securing national coverage and ensuring the smooth day-to-day management of accounts. He also regularly supports Richard on litigation projects and has built strong experience around employment and personal injury cases in particular. James also takes a leading role in project managing market research assignments.

    James, a graduate of University College London, was one of the first PR professionals to gain the Chartered Institute of Marketing’s bespoke diploma for professional services and holds a Masters degree in Journalism. While training to be a journalist, James completed a number of internships with local newspapers. A keen writer, James has written for a range of publications including Solicitors Journal, Workplace Law and Director of Finance. He has also completed the Business NLP Practitioner course and has gained the Market Research Society’s Advanced Certificate.

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Lydia Rochelle
Senior Account Executive

lydia@byfieldconsultancy.com
T 0207 092 3985

Lydia Rochelle

    Lydia joined Byfield in 2011 bringing with her experience from the NGO and Local Government sectors. Prior to this, Lydia worked at the International Institute for Strategic Studies as a member of the Conference and Media Relations team, focusing on their international conferences in Singapore and Bahrain. Lydia gained a BA Honours in Politics and International Relations at the University of Surrey. Whilst at Surrey, Lydia spent a year in industry as a Policy Officer at the South East England Development Agency’s Brussels Office, working on range of policy areas including: SMEs, IT, Culture and Women’s Rights. During this time she also gained an Associateship of the University of Surrey.
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Claire Scott
Account Executive

claire@byfieldconsultancy.com
T 02070923982

Claire Scott

    Claire joined Byfield in 2011, bringing previous PR experience from both Brunswick Group and Ketchum Pleon where she completed internships within both Corporate and Consumer PR. Additionally Claire spent a month working on Open Up – a campaign that called for open primaries in every constituency to increase transparency, fairness and accountability in elections and government - and a year working for English National Ballet on the Events and Fundraising team. Prior to this Claire studied History at the University of Leeds and did a postgraduate degree in Eighteenth Century Studies. Whilst at university she had articles published in the History Times Magazine and spent some time at Eastern Daily Press as an intern. Claire is about to begin the CIPR Advanced Certificate in Public Relations.
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Miriam Low
Account Executive

miriam@byfieldconsultancy.com
T 0207 092 3980

Miriam Low

    Prior to joining Byfield, Miriam worked as an Advocate in the County Courts, acting for a number of Solicitors in a range of civil law hearings. Miriam gained a LLB in Law with Business from the University of Brighton and has completed the Bar Vocational Course. From her training, education and past work experience Miriam brings with her a strong understanding of the law and a keen eye for legal developments and potential landmark cases as well as two years’ experience of working with Solicitors and others in the legal profession.
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Victoria Pafiti
Executive Assistant

victoria@byfieldconsultancy.com
T 0207 092 3983

Victoria Pafiti

    Victoria joined Byfield Consultancy in 2010 after completing a Masters degree in PR and Communication Management at London’s Middlesex University in June 2009. Prior to that Victoria graduated from City University with a BA (hons) in Journalism with Sociology. During her degree, Victoria gained professional experience working for Twentieth Century Fox’s PR department and as a reporter for a local newspaper. Victoria assists the team at Byfield with the day-to-day running of accounts and securing editorial across a number of trade, local and national publications. Victoria is also responsible for all website maintenance and updates.

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Carol Webster
Professional Advisor

carol@byfieldconsultancy.com

Carol Webster

    Carol advises Byfield on our HR, business development, general finance and office administration. Carol has over 17 years experience working with a variety of businesses. Her PR sector experience is vast: she was a Commercial Director and a Board Director at Eulogy! responsible for the financial and operational running of the business and Operations Director and Board Director for Limelight PR. During her time at Limelight, Carol helped the business to double in size within two years.

    In 2007 Carol took the plunge and set up her own company, New Horizons Business Management, which helps business owners and entrepreneurs to grow their companies.

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Bill Jones
Professional Advisor

bill@byfieldconsultancy.com

Bill Jones

    Bill Jones has worked for both multi-national consultancy firms and in his own highly-successful UK PR firm, Lexis Public Relations, which he sold to the management team in 2002. Since then, he has specialised in helping PR firms as an advisor and mentor on best business practices, and has been working with Richard and Gus at Byfield since 2009. Bill has served on the Board of the Public Relations Consultants’ Association (PRCA) and as chair of the PRCA’s Best Practice Committee while in 2010, he was made a Founding Fellow. He was also a member of the Steering Group on the PR industry set up by the Institute of Public Relations and the Department of Trade & Industry.

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Basil Nicolaou
Professional Advisor

Basil@byfieldconsultancy.com

Basil Nicolaou

    Bas advises Byfield on our financial management and growth strategy. He has worked in the PR industry for 17 years, having started his career at Ludgate Communications where he first met Gus and Richard. Bas has spent the last decade managing the finance department of Tulchan where he has seen the company grow from start-up to a top five UK Financial PR consultancy which is now expanding internationally and has converted to a Limited Liability Partnership from a limited company.

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