'

Who We Are


Richard Elsen
Chairman

richard@byfieldconsultancy.com
T:  0207 092 3990

Richard Elsen

    Richard was one of the first exponents of litigation PR in the UK and is well known amongst leading journalists for his handling of highly sensitive national and international news stories. His work includes dispute, litigation, crisis and reputation management mandates. Richard has 20 years PR experience, beginning his career with British Rail, where he handled media relations on issues ranging from privatisation to rail accident crisis management. In 1993, he joined the Press Office of the UK’s Labour Party culminating in his becoming Deputy Head of the ‘Rebuttal & Attack’ media team, at Labour’s Millbank headquarters, a post he occupied during the 1997 General Election.

    In the last decade Richard has handled media aspects of some of the most challenging and high profile civil actions brought before the High Court. Richard is regularly featured as one of the top 500 most influential PR practitioners in the ‘PR Week Powerbook.’

    Richard’s litigation and dispute PR briefs have included, among others, the following:

    - €1bn ‘pre-pack’ dispute – the biggest in UK history
    - $100m Yemeni oilfield breach of contract dispute
    - Multi-billion dollar Class Action launched against RBS
    - Shareholder derivative action launched against BAE Systems
    - The ‘Nat West Three’ bankers in their fight against extradition to the US
    - ICAP in its high profile defence of a poaching claim brought by rival brokerage
    - Multi-jurisdictional litigation involving former Soviet Union/CIS entities
    concerning aluminium and other natural resources

> Back to top

Gus Sellitto
Managing Director

gus@byfieldconsultancy.com
T:  0207 092 3988

Gus Sellitto

    Gus has worked in professional services public relations since 1998 and is a legal PR specialist. He began his career in public affairs for a top 10 agency where he carried out political research and political campaigning through the media on behalf of blue chip companies, institutions, government bodies and professional services organisations. His interest in legislative research led him to specialise in legal public relations and his experience includes over four years at a leading national UK law firm where he headed up its PR function.

    Gus offers clients strategic and tactical reputation management advice across the full range of PR activities including media training, crisis management and internal communications. Gus regularly advises on boardroom communications and leadership communications and has a keen interest in the opportunities presented by the Legal Services Act. Additionally Gus is a ligation PR specialist, having managed the media in hundreds of civil and criminal trials. He regularly partners with defamation lawyers where a reputation management mandate requires both legal and PR expertise.

    In the legal sector, Gus has helped to manage the reputations of a number of leading global, City, national, regional and niche law firms. He also works with professional services firms in the accountancy, insurance, banking, HR and management consultancy sectors as well as corporates and high profile individuals. Gus is currently co-authoring a media guide for lawyers for the Law Society.

> Back to top

Jon Robins
Director of Jures

jon@jures.co.uk
T:  0207 092 3984

Jon Robins

    Jon is a director of Byfield’s sister company, Jures, and is responsible for overseeing market research and thought leadership projects. He also advises Byfield on media training and consumer based PR campaigns.

    Jon is a legal journalist and author and has been writing about the law for the national and specialist press for over 13 years. He has written regularly for The Times, Observer, Guardian, The Financial Times, Daily Express, The Independent and Sunday Express.

    Jon also has considerable experience writing for the specialist legal press. He was editor of Independent Lawyer; associate writer on The Lawyer; features writer for the Law Society’s Gazette; and has been a columnist and contributor for the Solicitors Journal and New Law Journal. He was the Bar Council’s legal journalist of the year.

    Jon was also director of campaigns with the Legal Action Group, a charity which seeks to promote access to justice and a fairer legal system. Byfield supported the LAG’s Access to Justice Audit, a research project undertaken by Jon and which formed the basis of last year’s Justice Gap, an online series of films by the Guardian marking the 60th anniversary of legal aid.

    Jon is the author of a number of books, including The Justice Gap: Whatever happened to legal aid (Legal Action Group, May 2009, with Steve Hynes), and The Daily Telegraph’s People Power (Daily Telegraph and LawPack, May 2008), a practical guide to campaigning and A Parent’s Guide to the Law (LawPack, January 2010). Jon’s articles for the national press can be read here. To see Jures related articles, click here

    Jon blogs every week for Guardian Law which can be read here.

> Back to top

Caroline Tremlett
Account Director

caroline@byfieldconsultancy.com
T:  0207 092 3980

Caroline Tremlett

    Caroline is a qualified marketer with the Chartered Institute of Marketing and has extensive experience in business development, PR and marketing, account and project management within the professional services sector. Caroline worked in the legal sector for ten years prior to moving across to consult in the sector in January 2007. She has had senior roles in the marketing departments for major international law firms including Freshfields Bruckhaus Deringer, Andersen Legal and Weil, Gotshal & Manges.
> Back to top

Lydia Rochelle
Senior Account Manager

lydia@byfieldconsultancy.com
T:  0207 092 3985

Lydia Rochelle

    Prior to joining Byfield, Lydia gained experience from the NGO and Local Government sectors. Prior to this, Lydia worked at the International Institute for Strategic Studies as a member of the Conference and Media Relations team, focusing on their international conferences in Singapore and Bahrain. Lydia gained a BA Honours in Politics and International Relations at the University of Surrey. Whilst at Surrey, Lydia spent a year in industry as a Policy Officer at the South East England Development Agency’s Brussels Office, working on range of policy areas including: SMEs, IT, Culture and Women’s Rights. During this time she also gained an Associateship of the University of Surrey.
> Back to top

Eugenia Verenko
Head of Russian Desk

eugenia@byfieldconsultancy.com
T:  +44 (0) 20 7092 3984

eugenia@byfieldconsultancy.com

Eugenia Verenko

    Eugenia joined Byfield in 2012 to support its Russian language capabilities and is now head of the Byfield Russia Desk, which was established to further build our growing CIS client base. The Russia Desk is now offering expert litigation and crisis PR services for corporates and individuals, as well as corporate profile building within the UK and CIS region for law firms. Eugenia’s bi-lingual skills and in-depth knowledge of the Russian language media, coupled with litigation PR experience in the UK, brings added value to Byfield’s international offering. Before joining the consultancy, Eugenia spent eight years working with leading international PR agencies in Moscow focussing on corporate & crisis PR and international media relations.

> Back to top

Miriam Low
Account Manager

miriam@byfieldconsultancy.com
T:  0207 092 3980

Miriam Low

    Prior to joining Byfield, Miriam worked as an Advocate in the County Courts, acting for a number of Solicitors in a range of civil law hearings. Miriam gained a LLB in Law with Business from the University of Brighton and has completed the Bar Vocational Course. From her training, education and past work experience Miriam brings with her a strong understanding of the law and a keen eye for legal developments and potential landmark cases as well as two years’ experience of working with Solicitors and others in the legal profession.
> Back to top

Helen Scott
Senior Account Executive

helen@byfieldconsultancy.com
T:  0207 092 3981

Helen Scott

    Helen joined Byfield having trained as a solicitor at Payne Hicks Beach, a top private client and family law firm in Lincoln’s Inn, London. Prior to this she spent a year working as a legal advisor with charities in London and in Cairo. Helen studied History and French at University College London, as part of which she spent a year studying at the Sorbonne in Paris. She subsequently worked at a French investment bank in Paris and is fluent in French and business French.
> Back to top

Harriet O'Reilly
Account Executive

harriet@byfieldconsultancy.com
T:  020 7092 3992

harriet@byfieldconsultancy.com

Harriet O'Reilly

    Prior to joining Byfield Harriet gained PR and marketing experience working at financial PR firm RLM Finsbury and online marketing firm Onalytica. During her times at Bristol University, where Harriet studied French and Italian, Harriet worked for six months at the Parisian law firm Lussan & Associés and six months working at Simmons & Simmons in Rome. While at University, Harriet also completed a marketing internship at a boutique hedge fund and a business development internship at Hugo Boss. Harriet speaks French, Italian and Spanish and she is currently completing an MRS in market research.

> Back to top

Clementine Travis
Account Executive

clemmie@byfieldconsultancy.com
T:  02070923991

clemmie@byfieldconsultancy.com

Clementine Travis

    Clemmie was called to the Bar in 2012 after completing the Bar Professional Training Course. She then went on to complete a long internship with a litigation funder, which included working in its London and New York office. Clemmie has completed work experience at The International Criminal Tribunal in The Hague for the Former Yugoslavia, shadowing Judge Morrison. She has also worked pro-bono at The Citizen’s Advice Bureau as a financial capability trainer, which involves giving financial sessions to prisoners in an open prison, and at a Legal Advice Centre. From her legal training and her varied work experience in the legal industry Clemmie has a deep understanding of the law and legal system, both domestically and internationally.

> Back to top

Victoria Pafiti
Executive Assistant

victoria@byfieldconsultancy.com
T:  0207 092 3983

Victoria Pafiti

    Victoria joined Byfield Consultancy in 2010 after completing a Masters degree in PR and Communication Management at London’s Middlesex University in June 2009. Prior to that Victoria graduated from City University with a BA (hons) in Journalism with Sociology. During her degree, Victoria gained professional experience working for Twentieth Century Fox’s PR department and as a reporter for a local newspaper. Victoria assists the team at Byfield with the day-to-day running of accounts and securing editorial across a number of trade, local and national publications. Victoria is also responsible for all website maintenance and updates.

> Back to top

Carol Webster
Professional Advisor

carol@byfieldconsultancy.com

Carol Webster

    Carol advises Byfield on our HR, business development, general finance and office administration. Carol has over 17 years experience working with a variety of businesses. Her PR sector experience is vast: she was a Commercial Director and a Board Director at Eulogy! responsible for the financial and operational running of the business and Operations Director and Board Director for Limelight PR. During her time at Limelight, Carol helped the business to double in size within two years.

    In 2007 Carol took the plunge and set up her own company, New Horizons Business Management, which helps business owners and entrepreneurs to grow their companies.

> Back to top

Lorraine Gilbert
Office Manager

lorraine@byfieldconsultancy.com
T:  02070923983

lorraine@byfieldconsultancy.com

Lorraine Gilbert

    Lorraine provides a strong support system for the team and ensures the smooth running of the Byfield office. Lorraine has over 10 years’ experience in office administration and front of house roles in a variety of backgrounds. She spent a year volunteering with a women’s charity that provides support to vulnerable women where she worked her way up the organisation from Reception and Admin roles to becoming the Domestic Violence Officer and Support Worker helping to place women into refuge. She then went onto managing the organisation’s volunteer project. Lorraine continues to support women who have been abused in her spare time.

> Back to top

Basil Nicolaou
Professional Advisor

Basil@byfieldconsultancy.com

Basil Nicolaou

    Bas advises Byfield on our financial management and growth strategy. He has worked in the PR industry for 17 years, having started his career at Ludgate Communications where he first met Gus and Richard. Bas has spent the last decade managing the finance department of Tulchan where he has seen the company grow from start-up to a top five UK Financial PR consultancy which is now expanding internationally and has converted to a Limited Liability Partnership from a limited company.

> Back to top

Amanda Cooper
Financial Controller

amanda.cooper@byfieldconsultancy.com
T:  02070923993

amanda.cooper@byfieldconsultancy.com

Amanda Cooper

    Amanda looks after our finance and accounting procedures. She graduated from London Guildhall University with a BA Honours degree in Accounting, Finance and Taxation and then continued her studies in Accountancy to qualify as a Fellow member of the ACCA. Amanda has spent over 10 years working within finance at leading public relations agencies.

> Back to top

Images © Photini Pavlidis Photography.